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We are the "Un-Franchise" Senior Care Organization

Founded in 1999 by entrepreneur, visionary and all-around free-thinker Steve Everhart, The Senior’s Choice is now the oldest, largest and most recognizable membership network of senior care providers in the world.

The Senior’s Choice was created for one reason: to give aspiring business owners the choice of joining an organization that offered all of the upsides of a traditional franchise, with none of the downsides. Until The Senior’s Choice was founded, people looking to start a senior care company had only two Choices: they could start their business on their own, without any assistance or guidance, or they could join a franchise where they would have to sign a long-term contract and pay tens of thousands of dollars a year in royalty fees (often a lot more than that). The Senior’s Choice was created to offer them a third Choice – one that finally made sense.

In fact, regarding the benefits we share in common with traditional franchises, we actually do a better job than our franchise competitors. Our members are trained to the highest standards about all aspects of operating a senior care company, and independent third-party validation surveys support that it’s the best training in the industry. They receive the most comprehensive training and start-up package in the industry – far exceeding anything provided by other senior care franchises – containing all the necessary training manuals and step-by-step directions for starting and running the business. They receive unparalleled mentoring and ongoing support from their personal Executive Business Coach (like Anita). They have the opportunity to network with a like-minded group of entrepreneurs who help each others’ businesses grow. And they receive huge savings on vital business needs such as liability insurance and scheduling software…savings that alone far exceed The Senior’s Choice affordable monthly membership fee.

But beyond all that, we also stack on extraordinary benefits that no other senior care franchise can offer. Instead of paying royalties that penalize you for your success, our members just pay their small flat monthly membership fee. Instead of signing a contract of 10 years, members renew their membership on a month-to-month basis for as long as they desire to be a member (most choose to stay with us for a long time!), and there are no non-compete provisions if a member decides to leave. Instead of developing someone else's brand name, members develop their own unique local identity, backed by the world’s most recognizable brand in the senior care membership industry. Plus, qualified candidates get up to $20,000 in up-front financing of the initial fee, with attractive long term rates. And instead of having to run your business according to rules handed down from “corporate,” you get to run your company the way you want to, fully supported by the best Executive Business Coaching Team in the business.

So when you hear us talk about Choices, that’s what we mean.

Read more about Steve
Steve Everhart
Read more about AnNita
AnNita

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