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Steve Everhart It was Steve who innovated the membership model. As the owner of another successful health care related franchise, he understood his obligation to provide franchisees with everything they needed to successfully run their business on a day-to-day basis. But what happens after they can run their business without the franchisor’s help but are still obligated to pay them a large percentage of gross income? They get fed up. Steve wanted to build an organization where members were treated like family. So he decided that, if this “Senior’s Choice thing” was going to work, his members would need to want to be part of the organization, not be forced to remain part of it like in a franchise. As a self-employed entrepreneur for almost 30 years, Steve has founded and managed several successful companies, building them from the ground floor up. But helping countless others fulfill their self-employment dreams has been and remains his greatest source of joy and personal satisfaction. His leadership, integrity and business marketing skills are hallmarks that have served him well throughout his career and have played a crucial role in helping others achieve success. Steve holds a bachelor's and master's degree in business administration and is a Certified Public Accountant (CPA). Steve is a recognized industry expert who has presented at industry conferences on various issues critical to the growth of private duty companies, including caregiver recruiting and retention, and has appeared as a featured guest on CBS television where he discussed fall prevention and in-home safety measures for seniors. Steve is also an owner of Sequoia Senior Solutions, LLC, headquartered in Petaluma, California. Sequoia is the areas largest in-home care provider serving five North Bay counties with annual revenues in excess of $5,000,000 and almost 400 caregivers on staff. His marketing and sales and finance and accounting skills, extensive senior care industry experience and natural leadership qualities, combined with his abundant enthusiasm, made Steve particularly suited for teaching members advanced marketing strategies and business development. He knew that if he gave his members support, advice, new tools and resources, additional training and Choices – all for a reasonable fixed monthly fee – they would stick around for the long haul and continue being part of the family he developed. And guess what? They have. After you complete your training, AnNita will schedule her weekly coaching sessions with you (keep in mind, the entire TSC team is always available to you every day; the coaching sessions with AnNita are just icing on the cake). Every week, AnNita will walk you through your short and long term goals, help prepare you for specific events (like your very first assessment or that big meeting you set up with an important referral source), and keep your business moving forward. She’ll also provide inspiration, encouragement and confidence to help you achieve anything! Of course, you can talk to her as much as you’d like in between your coaching sessions, too. After all, isn’t that what support is supposed to be about?
Peter Droubay
Nona Everhart
Oliver Harlow
Allan Bulsiewicz
Myrna Louk
Matt Olin Matt Olin is the brainchild of one of TSC’s most successful members, Don and Sally Olin of Partners In Care. He not only helped them establish their business when it was just an idea on a piece of paper, he also helped it reach its current stratospheric height through his tireless marketing and public relations initiatives – skills which now benefit the entire membership. Matt’s ability to analyze any situation and recommend the correct course of action is one of his biggest strengths, which helps him in his position of co-editor of CHOICES, where he plays the role of the mysterious “Dear Doctor” who answers readers’ Private Duty questions. Matt’s also responsible for managing SafeSenior, our proprietary telephonic service that makes automated wellness and medication calls to seniors and gives our members a powerful tool that boosts their bottom line.
Tricia Henson
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Steve founded The Senior's Choice in 1999, having taken an active interest in the senior care business many years earlier when researching different care options for his grandmother. After discovering first-hand the challenges faced by people seeking information and struggling to find reliable care, he took it upon himself to build an organization of independent senior care companies who would represent what he believed were the essential qualities of in-home care providers; honesty, integrity and a commitment to providing safe and reliable care for their clients, attributes extolled today by every Senior's Choice member.
Business Coach, Trainer, Membership Support
Pete was one of the first people to join Steve on his mission to develop a membership organization of the highest caliber. As a nationally recognized and widely sought-after sales trainer, Pete’s job is to give members the skills, technique and self-confidence to start growing their business on day one. And it works. Even the most demure members leave his training sessions with an abundance of self-assurance they didn’t even know existed within them. Pete's in-depth knowledge of the senior care business, combined with his background as a sales trainer, give members the structure and confidence they need to develop the all-important referral relationships that are the key to their company’s long term growth, and also explains why Senior's Choice members get out of the gate faster than their peers. Pete's the man when it comes to honing your sales skills. Whether you need help building your confidence or want assistance in formulating a coherent sales strategy, Peter has the answers. 
When Nona decided to help Steve create a great senior care membership organization, she knew her accounting, administrative and training skills were going to be tested as never before. It was one thing to keep up with Steve's internal motor, which never seems to run out of gas, but it was quite another thing to help lay the financial blueprints for getting the company off the ground and moving it forward through its continuous growth. 
Membership Support, Marketing and Communications, Wordsmith
We just call him “Allan B” since no one besides him can pronounce his last name. If you haven’t met Allan yet, you soon will. He’s our man in charge of sales, and like a good bouncer at the hottest nightclub in town, no one gets through the door without talking to him first. Allan’s job is to give a warm welcome to everyone who contacts us and to send them an information kit. He’ll also probably ask a few harmless questions, too, most likely about the research you’ve done so far and how soon you’re looking to get started. Later on, he’ll follow up with a phone call or two, just to make sure you received his email or package in the mail, and to set up an appointment for you to speak with Steve. If Allan calls you, be sure to answer the phone and say hi to him. You’ll make his day. Please Note: The Senior’s Choice is hereby indemnified from any pulled muscles or mental trauma which may result from attempts to say his last name. 
Myrna’s a Big Apple transplant who fell in love with Southern California one Spring Break and never left. One of her many roles is to keep us all in line here at The Senior’s Choice Corporate Office, and that she does, never missing a beat. If you’ve called our office, Myrna was probably the one who greeted you with a friendly “hello”. She manages our ever-busy phone lines with ease and can multi-task like nobody’s business! 
Membership Support, Marketing and Public Relations
Accounting, Membership Support, Technical Advisor and Troubleshooter
