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We think George Gershwin said it best: “Summertime / And the livin’ is easy / Fish are jumpin’ / And the cotton is high.” Those lyrics pour over us like a big refreshing pitcher of iced tea. Why? It’s not because we like pitchers of iced tea being poured over our heads (although, with the recent heat wave, we wouldn’t complain). It’s that great line “Fish are jumpin’” that gets us all hot under the collar. Because, like you, we’re entrepreneurs who get excited when opportunity comes a-knockin’ – and Summertime is rife with new opportunities to grow your business! In this issue of CHOICES, we’ll explore how this time of family vacations and tropical getaways uniquely positions your company to fulfill some immediate short-term needs in your community – and if you’re willing to be creative with your promotion and flexible with your minimums, you could find yourself with a beach bag full of new clients in the Fall. Friends, it’s Summertime and the fish are jumpin’. So grab some ice tea and pull out the ‘ole fishing pole and tackle box. There are lots of potential new clients in your community who need your help right now, and this is the perfect time of year to show them what your company can do.
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