Choices: A Publication of The Senior's Choice

The Seniors Choice
Choices The Hands-On Guide to Growing Your Private Duty Business


If there's one constant about The Senior’s Choice staff, it is this: people love us. For example, note how many employees at The Senior’s Choice offices were inundated with Valentine’s Day gifts this year (see photo at left) for proud display at their usually-vibrant workspaces. And even though the heart balloon will be gone soon (we’ve met Meg’s new boyfriend…it’ll never work), the love is here to stay. You see, we here at The Senior’s Choice understand that making people feel loved shouldn’t just be reserved for some hokey holiday involving an inappropriately under dressed winged baby bearing what would normally amount to an illegal weapon by even the most lenient airport security official. No, at the heart of TSC’s mantra of success is the understanding that your clients and your employees need to “feel the love” all year long – and when you put your focus on that, your bottom line will grow bigger and faster than if you had simply focused on, well, your bottom line.

In this issue of CHOICES, we’ll share some thoughts on how your company can love-and-be-loved, with the end result being success! Oh, you’re into the internet thing, are you? Then you can share in the love with an upcoming Webinar Series that will be sure to get you all hot and bothered. And in our feature story, we’ll teach you how to release your “inner romantic” by proposing marriage with your community’s assisted living facilities and enjoying passionate, profitable matrimony that is sure to get you excited. So pucker up, because love is in the air, and we want you to be our Valentine.
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INDUSTRY UPDATES

THE BREAK ROOM



Lost in a sea of industry news? We're here to narrow it down for you. With over a decade of Private Duty industry expertise and a vast national network, The Senior's Choice is always "in the know" on current events that relate directly to you and your business. In this edition, we scoop breaking news on a new Webinar Series, employee travel time, and upcoming conferences and workshops. Click here to see what our industry is buzzing about lately.

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In honor of this year's seemingly endless campaign for President of the United States (it's only February?) we have matched the candidates, as well as other important political figures, with their favorite love songs that they would sing on Valentine's. WARNING: The following content may contain some humor and political satire!

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FEATURE STORY: PROPOSING UNION TO AN ALF


We’ve all heard about what wonderful marriage opportunities there are between Private Duty companies and Assisted Living Facilities. But proposing to someone and having them actually accept your proposal are two entirely different matters. In this issue of CHOICES we dive into the fears and concerns that ALF’s have in working with you and show you how to make certain you’re not left standing alone at the altar.

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THE COUCH

DEEP THOUGHTS...BY STEVE EVERHART



The Doctor is in, and the couch is free! You have an appointment with the Private Duty Doctor, who answers your submitted questions about countless topics such as running a successful company, overcoming operational obstacles, growing your business and becoming more profitable. We're like your company's very own "Growth Shrink". In this month's edition, The Doctor addresses the issues of senior malnutrition, caregiver appreciation, and Valentine’s Day gifts. So lie back, breath deep, relax and hear what The Doctor has to say. Click here for some much needed therapy.

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Father. Friend. Leader. Ph...uh... Philosopher? Yeah, believe it. As the founder and president of The Senior's Choice, Steve has become widely known as one of the most forward-thinkers in our industry. We here at TSC are incessantly amazed at Steve's ability to provide Private Duty owners with the perfect blend of cold hard knowledge and good 'ol fashioned inspiration. Musta come from his early years surfing the California waves. His advice is deep, man...and always totally killer. Click here for Steve's latest words of wisdom.

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www.theseniorschoice.com
PDtraining@theseniorschoice.com | 888.725.3655

Corporate Office: 774 Mays Blvd. | Suite 10297 | Incline Village, NV 89451

Regional Offices: 33971 Selva Rd. | Suite 200 | Dana Point, CA 92629
1914 Brunswick Ave. | Suite 1-B | Charlotte, NC 28207
Copyright © 2008, A publication of The Senior's Choice


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