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OK look, we’re going to go over this one more time, and that’s it. It’s simple. The wee Irish folk most commonly known as Leprechauns stash their gold in a pot at the end of a rainbow. If you spot a Leprechaun and catch him, he must take you to his gold if you can keep him in sight. If the Leprechaun can trick you into looking away, he will vanish…and so will your hopes for finding his treasure.
But as an entrepreneurial Private Duty business owner, we bet this means of amassing wealth is a little convoluted for your taste, right? We agree…there’s an easier way. And while it doesn’t involve having to keep your gaze affixed on some elusive little green-clad man, it does entail keeping your “eyes on the prize.” The prize, of course, is the coveted pot ‘o gold at the end of every business-owner’s rainbow: financial independence. And in the senior care industry, as we here at The Senior’s Choice are well aware, there’s a very specific way to arrive at this treasure. An important part of the journey involves assessing the current state of your business. In this issue of CHOICES, we’ll teach you how to engage in a candid self-assessment of your company and explore other valuable “golden nuggets” of smart business-building skills that would impress even the craftiest Leprechaun. In the end, your company will be way more valuable then some “alleged” pot of gold that may-or-may-not exist. And let’s be honest: even if you did find it, you’d just blow that loot at Best Buy, right?
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The Doctor is in, and the couch is free! You have an appointment with the Private Duty Doctor, who answers your submitted questions about countless topics such as running a successful company, overcoming operational obstacles, growing your business and becoming more profitable. We're like your company's very own "Growth Shrink". In this month's edition, The Doctor addresses the issues of burn-out, becoming a senior resource, and Leprechauns. So lie back, breath deep, relax and hear what The Doctor has to say. Click here for some much needed therapy.
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 Father. Friend. Leader. Ph...uh... Philosopher? Yeah, believe it. As the founder and president of The Senior's Choice, Steve has become widely known as one of the most forward-thinkers in our industry. We here at TSC are incessantly amazed at Steve's ability to provide Private Duty owners with the perfect blend of cold hard knowledge and good 'ol fashioned inspiration. Musta come from his early years surfing the California waves. His advice is deep, man...and always totally killer. Click here for Steve's latest words of wisdom.
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