Choices: A Publication of The Senior's Choice

The Seniors Choice
Choices The Hands-On Guide to Growing Your Private Duty Business


For those of you residing in states south of Alaska, but not including North Dakota, Minnesota, Wisconsin, Michigan, pretty much all of New England and the mountainous regions of Montana, Wyoming, Colorado, California and Nevada, it’s finally Spring again! Well, at least the calendar says so, despite what the weather may be doing. Yes, Spring is here! A time not just for cleaning out the garage, planting tulips and getting some badly needed sunshine on our pasty white skin, but also for treating yourself to a Private Duty makeover. Yes, a makeover. Think of CHOICES as the Private Duty answer to Extreme Makeover: Home Edition. But instead of remodeling your house we’re going to suggest renovating your business by integrating technology: specifically, implementing telephony to automate and replace your current time card system. We know: the path forward is fraught with peril, conflict and a small dose of hair pulling. But with a little persistence, clear communication and some leadership it can be successfully done with minimal disruption to your business. The result will be a more efficient and accurate operation, one that will even increase the overall value of your business (i.e. boost your exit strategy). In this issue of CHOICES we’ll relate a case study of one of our members who recently went through this decidedly un-traumatic experience. We’ll retell the why’s, the who’s, and the how’s. How does it all end? You’ll have to read the story to find out. But here’s a hint: it has a happy ending.
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INDUSTRY UPDATES

THE BREAK ROOM



Lost in a sea of industry news? We're here to narrow it down for you. With over a decade of Private Duty industry expertise and a vast national network, The Senior's Choice is always "in the know" on current events that relate directly to you and your business. In this edition, we update you on the all-new-must-see TSC video documentary entitled Choices: The Senior's Choice Story and why you would be CRAZY not to watch it. Plus, we have real news, too. We'll show you how you can get your hands on a FREE Alzheimer's caregiver training guide, tell you about this summer's Dementia Care Conference for Private Duty professionals in Garden Grove, CA, and more. Click here for the full scoop!

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From the creators of My Dog Skip comes the year's most anticipated documentary about the nation's largest network of independent senior care companies. Choices: The Senior's Choice Story looks at the moving and surprisingly hilarious clash of entrepreneurialism, professional caregiving and unbridled passion when a group of intelligent Private Duty business owners decide to become members of The Senior's Choice. Drama and suspense lurk throughout the movie as these bar-setting industry leaders find camaraderie, joy and financial success in their Private Duty businesses. Never before in movie history has a Private Duty self-promotional video been so well received or critically acclaimed. Click here to see the reviews from both critics and users alike.

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FEATURE ARTICLE: CONFESSIONS OF A SUCCESSFUL COMPANY THAT FEARED TELEPHONY


Technophobe \ˈtek-nə-ˌfōb\ noun: fear or dislike of advanced technology or complex devices and especially computers. Greetings, Technophobes. You have hidden yourselves away for far too long. It's Springtime! Time to come clean. Time to show the world who you really are. Time to beam out of the closet and start learning Klingon. Seriously though, if you can admit to having a fear of technology, then know that you are not alone! Many of our member companies have 'fessed up to their aversion to anything that involves "going digital" - but sometimes peer pressure is a good thing. When many of your peers are doing something differently than you - and having success with it - it's a powerful motivator to emulate them. In this issue of CHOICES we're going to describe the exploits of one member company who entered golden age of technology by implementing telephony to replace their current time card system. Click here to find out why they did it, how they did it and what happened after they did it. Just in case you're wondering, the company is still standing and is doing better than ever!

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THE COUCH

DEEP THOUGHTS... BY STEVE EVERHART



The Doctor is in, and the couch is free! You have an appointment with the Private Duty Doctor, who answers your submitted questions about countless topics such as running a successful company, overcoming operational obstacles, growing your business and becoming more profitable. We're like your company's very own "Growth Shrink". In this month's edition, The Doctor addresses overcoming your technology phobia, reprogramming your clients to rely on your staff for mundane questions, and American Idol obsession. So lie back, breath deep, relax and hear what The Doctor has to say. Click here for some much needed therapy.

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Father. Friend. Leader. Ph...uh... Philosopher? Yeah, believe it. As the founder and president of The Senior's Choice, Steve has become widely known as one of the most forward-thinkers in our industry. We here at TSC are incessantly amazed at Steve's ability to provide Private Duty owners with the perfect blend of cold hard knowledge and good 'ol fashioned inspiration. Musta come from his early years surfing the California waves. His advice is deep, man...and always totally killer. Click here for Steve's latest words of wisdom.

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www.theseniorschoice.com
PDtraining@theseniorschoice.com | 888.725.3655

Corporate Office: 774 Mays Blvd. | Suite 10297 | Incline Village, NV 89451

Regional Offices: 33971 Selva Rd. | Suite 200 | Dana Point, CA 92629
1914 Brunswick Ave. | Suite 1-B | Charlotte, NC 28207
Copyright © 2008, A publication of The Senior's Choice


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