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We think George Gershwin said it best: “Summertime / And the livin’ is easy / Fish are jumpin’ / And the cotton is high.” Those lyrics pour over us like a big refreshing pitcher of iced tea. Why? It’s not because we like pitchers of iced tea being poured over our heads (although, with the recent heat wave, we wouldn’t complain). It’s that great line “Fish are jumpin’” that gets us all hot under the collar. Because, like you, we’re entrepreneurs who get excited when opportunity comes a-knockin’ – and Summertime is rife with new opportunities to grow your business! In this issue of CHOICES, we’ll explore how this time of family vacations and tropical getaways uniquely positions your company to fulfill some immediate short-term needs in your community – and if you’re willing to be creative with your promotion and flexible with your minimums, you could find yourself with a beach bag full of new clients in the Fall. Friends, it’s Summertime and the fish are jumpin’. So grab some ice tea and pull out the ‘ole fishing pole and tackle box. There are lots of potential new clients in your community who need your help right now, and this is the perfect time of year to show them what your company can do.
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Lost in a sea of industry news? We're here to narrow it down for you. With over a decade of Private Duty industry expertise and a vast national network, The Senior's Choice is always "in the know" on current events that relate directly to you and your business. In this edition, we update you on some of the accolades our talented and dedicated members have received, as well as congratulate our very own super-human Private Duty trainer, AnNita Klimecka, on some important personal news. Click here to see what we're talking about.
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In honor of today, June 20th, being the Summer Solstice, which coincidentally is also the official first day of summer, we thought we would help you beat the heat and cool down a bit by offering you some miscellaneous fun facts about one of America's favorite foods: ice cream. For example, did you know that Ronald Reagan created National Ice Cream Month back in 1984? (Apparently industry lobbying has been around at least equally as long...) Or that vanilla is the #1 selling flavor of ice cream? Click here for more fascinating facts and trivia about America's favorite dessert.
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Today is the official first day of summer, so what’s the first thing that comes to mind to many of us; summer vacation! (and ice cream) And while many of us in the Private Duty community will be busy at work this summer, many families will be planning a little getaway from home that may present you with some unique opportunities for growing your client base and increasing your bottom line. Yes, these are likely to be short-term cases that will deliver limited revenue. But with careful planning and some out of the box thinking, you might be able to convert these temporary clients into full time clients. The keys to success will be creativity, some flexibility and, of course, providing outstanding customer service, care and peace of mind. With the right approach, you can ensure that your company will be busy all summer long, while your competitors will be snoozing in the shade and waiting for the phone to ring. Click here for the complete story.
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The Doctor is in, and the couch is free! You have an appointment with the Private Duty Doctor, who answers your submitted questions about countless topics such as running a successful company, overcoming operational obstacles, growing your business and becoming more profitable. We're like your company's very own "Growth Shrink." In this month's edition, The Doctor addresses the issues of fielding special requests, caring for traveling clients, and sunscreen SPFs. So lie back, breath deep, relax and hear what The Doctor has to say. Click here for some much needed therapy.
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Father. Friend. Leader. Ph...uh... Philosopher? Yeah, believe it. As the founder and president of The Senior's Choice, Steve has become widely known as one of the most forward-thinkers in our industry. We here at TSC are incessantly amazed at Steve's ability to provide Private Duty owners with the perfect blend of cold hard knowledge and good 'ol fashioned inspiration. Musta come from his early years surfing the California waves. His advice is deep, man...and always totally killer. Click here for Steve's latest words of wisdom.
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