Choices: A Publication of The Senior's Choice

The Seniors Choice
Choices The Hands-On Guide to Growing Your Private Duty Business


Welcome to another edition of CHOICES! This month, we've loaded up on even more information, tips and advice to help you grow your private duty business. In our Feature Story, we talk about website development using our brand new site as an example. We explain: why we did it, what factors we considered, why we think it will work, and why you should consider overhauling your website, too. We've looked at a lot of private duty websites recently and the truth is pretty grim: most private duty websites leave much to be desired and some even look like they just emerged from a 1950's bomb shelter (retro chic works in fashion, not websites). So ask yourself: is your website a help or hindrance to growing your business? We also offer some tips on writing articles and getting them published to help promote your business and boost your credibility, using our WomansDay article as an example. So please read on and enjoy!
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INDUSTRY NEWS AND UPDATES

THE BREAK ROOM



Lost in a sea of industry news? We're here to narrow it down for you. In this edition, we offer Public Relations advice for generating publicity for your business using our article in WomansDay as a guide. Plus, we link you to a FREE Private Duty Assessment Tool, something every owner and administrator needs. Step back for a moment and stop working IN your business when you should be working ON it. This tool will help you do that. It's absolutely free and there's no obligation - so what are you waiting for?

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Is your private duty team as tight knit and unified as you would like it to be? If not, try some team building activities. Team building activities are great ways to increasing morale and to allow your staff to get to know one another better. It will also encourage a sense of camaraderie amongst your company's staff that will facilitate communication, both personally and professionally. Team building can be either physical or intellectual activities, but most importantly they must be fun. Here are ten ideas for team building activities that could help strength your staff:

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YOUR WEBSITE AND YOUR BUSINESS


Is your website the best it can be? Does is tell your story and explain why you've dedicated yourself to helping seniors? Does it welcome your visitors and explain what makes your business unique - and better - than others? Does it make use of testimonials and other helpful information? Does it take advantage of new technology, and is it optimized for the Internet? In our feature article we ask these and other questions. We discuss our new website: why we changed it, what our goals were, and what the results have been so far. What about you? Is your website a help or a hindrance to your business?

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THE COUCH

DEEP THOUGHTS...BY STEVE EVERHART



The Doctor is in, and the couch is free! You have an appointment with the Private Duty Doctor, who answers your submitted questions about countless topics such as running a successful company, overcoming operational obstacles, growing your business and becoming more profitable. We're like your company's very own "Growth Shrink." In this month's edition, The Doctor addresses the issues of business awards, warming up your website, and dealing with wrong numbers. So lie back, breath deep, relax and hear what The Doctor has to say. Click here for some much needed therapy.

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Father. Friend. Leader. Ph...uh... Philosopher? Yeah, believe it. As the founder and president of The Senior's Choice, Steve has become widely known as one of the most forward-thinkers in our industry. We here at TSC are incessantly amazed at Steve's ability to provide Private Duty owners with the perfect blend of cold hard knowledge and good 'ol fashioned inspiration. Musta come from his early years surfing the California waves. His advice is deep, man...and always totally killer. Click here for Steve's latest words of wisdom.

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PDtraining@theseniorschoice.com | 888.725.3655

Corporate Office: 774 Mays Blvd. | Suite 10297 | Incline Village, NV 89451

Regional Offices: 33971 Selva Rd. | Suite 200 | Dana Point, CA 92629
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Copyright © 2008, A publication of The Senior's Choice


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