Choices: A Publication of The Senior's Choice

The Seniors Choice
Choices The Hands-On Guide to Growing Your Private Duty Business


What is it about watching clips of other people fall and embarrass themselves that makes us laugh? It must be human nature that we are amused by other people's misfortune - and occasional idiocy - provided the only injury they suffer is minor bruising of their egos. We know we are not alone in indulging in this guilty pleasure, because otherwise America's Funniest Home Videos wouldn't be entering its 19th season. So how about a little humor break everyone? We think you deserve it for all of your hard work and devotion in making your community a better place for seniors to live, and for putting up with a whole season of CHOICES, which is more than anyone should have to endure. Consider this our way of saying, "Thank you". So put your feet up for a moment, unfurl the creases on your forehead and watch this brief clip of our beloved seniors getting goofy, losing their balance and a small portion of their dignity. Who knows, it might even inspire you to start hosting Fall Prevention seminars again. After all, there seem to be a lot of seniors who could use another tutorial. Click here to watch "Why Senior's Break Their Hips". Happy Holidays everyone from all of us at The Senior's Choice!
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INDUSTRY NEWS & UPDATES

THE BREAK ROOM



Lost in a sea of industry news? We're here to narrow it down for you. In this edition, we preview TSC’s upcoming national convention and explain why everyone should “save the date”. Plus, we profile two awesome new private duty marketing tools that were recently released: the informational video, “Why Home Care” and SafeSenior.com, the automated telephone system that can connect you with your clients in ways you never imagined possible. Click here for all this news and more.

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For the millions of Alzheimer's caregivers, the holidays can be especially difficult, increasing their levels of stress and negatively impacting their health. However, with a little planning, your holiday can be a happy time with family and friends and also be inclusive of your family member with Alzheimer's. TSC member Rachael Lee Cummings, founder of Armistead Caregiver Services, has been generous enough to share with us her "Holiday Survival Guide" - containing tips to help keep the holidays a joyful, fun time for everyone.

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HOSPICE AND PRIVATE DUTY, WORKING TOGETHER TO IMPROVE CLIENT CARE


Providing hospice care can be one of the most rewarding and fulfilling experiences for a caregiver, and for a private duty company. This month CHOICES features an exclusive interview with TSC member Bobbi Root, founder of Stellar Senior Home Care, and an expert and passionate advocate of hospice care. Bobbi is also the architect of TSC’s soon to be released Certified Hospice Companion Aide® training module. Join us as she tells us more about this exciting program, how to get referrals and gives us an inside look at the rewards of providing compassionate end-of-life care to clients and their loved one.

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THE COUCH

DEEP THOUGHTS...BY STEVE EVERHART



The Doctor is in, and the couch is free! You have an appointment with the Private Duty Doctor, who answers your submitted questions about countless topics such as running a successful company, overcoming operational obstacles, growing your business and becoming more profitable. We're like your company's very own "Growth Shrink." In this month's edition, The Doctor addresses the issues of contagious happiness, the housing crisis, and alternative uses for fruitcake. So lie back, breath deep, relax and hear what The Doctor has to say. Click here for some much needed therapy.

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Father. Friend. Leader. Ph...uh... Philosopher? Yeah, believe it. As the founder and president of The Senior's Choice, Steve has become widely known as one of the most forward-thinkers in our industry. We here at TSC are incessantly amazed at Steve's ability to provide Private Duty owners with the perfect blend of cold hard knowledge and good 'ol fashioned inspiration. Musta come from his early years surfing the California waves. His advice is deep, man...and always totally killer. Click here for Steve's latest words of wisdom.

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www.theseniorschoice.com
PDtraining@theseniorschoice.com | 888.725.3655

Corporate Office: 774 Mays Blvd. | Suite 10297 | Incline Village, NV 89451

Regional Offices: 33971 Selva Rd. | Suite 200 | Dana Point, CA 92629
1914 Brunswick Ave. | Suite 1-B | Charlotte, NC 28207
Copyright © 2008, A publication of The Senior's Choice


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