Choices: A Publication of The Senior's Choice

The Seniors Choice
Choices The Hands-On Guide to Growing Your Private Duty Business


Welcome to another issue of CHOICES. This month we have something even more exciting in store for you than the usual litany of helpful advice and business growth strategies. Starting today, The Senior's Choice is offering the opportunity to purchase two of our most sought after proprietary products: SafeSenior and the "Why Home Care?" video. As you may recall, SafeSenior is the automated wellness and medication reminder phone service that is winning over case managers and clients alike, not to mention the private duty owners who offer it. "Why Home Care?" is the customizable video marketing and presentation tool that explains the benefits of in-home care to potential clients and referral partners alike. Both tools are extremely versatile and will help you grow your business. The Senior's Choice has decided to make these proprietary products available for purchase after receiving countless inquiries from YOU, the private duty community. They are being offered on a limited basis to select locations only. To learn more about these great tools and how to order them, please check out the separate offers inside this issue of CHOICES.
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VIDEO TESTIMONY IS THE MOST POWERFUL SELLING TOOL!

SAFESENIOR REELS IN CASE MANAGERS



Imagine owning one marketing tool that is so versatile that it's like owning 10 different marketing tools in one. But this extraordinary tool is no myth, it's a reality: it's called "Why Home Care?". "Why Home Care?" is a dynamic 13-minute video that uses powerful, compelling and emotional testimony from over a dozen private duty owners and their clients to extol the benefits of in-home care versus institutional care. And throughout the video your company logo is displayed, putting your stamp of ownership all over it. Find out more about the many uses of "Why Home Care?" and how to order it by clicking here.

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Can you name one service your company offers that provides a cost-effective means of providing care and supervision for your clients when your caregiver isn't there, increases the client's safety and independence, brings peace of mind to their loved ones, gets case managers excited AND differentiates your company from all the others? Oh, and costs less than $150 a month? There's only one service that does all those things and it's called SafeSenior, exclusively available from The Senior’s Choice. SafeSenior uses automated telephone and web-based technologies to place Well-Being Calls and Medication Reminder Calls to seniors at specifically determined days and times for under a dollar a day. Click here to find out how affordable SafeSenior is for your business and your clients.

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STANDING OUT IN THE COMPETITIVE LANDSCAPE


Competition is prevalent in every business – and senior care is no different. So how do you enter a competitive landscape and carve out a successful business for yourself? You do it by creating a unique identity, something that makes you different from all the rest and – hopefully – better than all the rest. But how do you go about doing this? Click here to find out.

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THE COUCH

DEEP THOUGHTS.. BY STEVE EVERHART



The Doctor is in, and the couch is free! You have an appointment with the Private Duty Doctor, who answers your submitted questions about countless topics such as running a successful company, overcoming operational obstacles, growing your business and becoming more profitable. We're like your company's very own "Growth Shrink." In this month's edition, The Doctor addresses the issues of medication management, differentiating your business, and dealing with dangerous drivers, like your aging father. So lie back, breath deep, relax and hear what The Doctor has to say. Click here for some much needed therapy.

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Father. Friend. Leader. Ph...uh... Philosopher? Yeah, believe it. As the founder and president of The Senior's Choice, Steve has become widely known as one of the most forward-thinkers in our industry. We here at TSC are incessantly amazed at Steve's ability to provide Private Duty owners with the perfect blend of cold hard knowledge and good 'ol fashioned inspiration. Musta come from his early years surfing the California waves. His advice is deep, man...and always totally killer. Click here for Steve's latest words of wisdom.

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www.theseniorschoice.com
PDtraining@theseniorschoice.com | 888.725.3655

Corporate Office: 774 Mays Blvd. | Suite 10297 | Incline Village, NV 89451

Regional Offices: 33971 Selva Rd. | Suite 200 | Dana Point, CA 92629
1914 Brunswick Ave. | Suite 1-B | Charlotte, NC 28207
Copyright © 2008, A publication of The Senior's Choice


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